Arts Audience “How To” Guide to Cultural Tourism for arts organisations

Arts Audiences has published a “How To” Guide to Cultural Tourism for arts organisations. The guide was prepared as part of the Build Your Audience scheme by marketing consultant Annette Nugent. It offers guidance about how to use your resources effectively in trying to build a visitor audience, and it offers a set of ‘top tips’ and contacts. Visitors are an important part of the audience profile for many arts organisations and this guide can help you to maximise your marketing potential. Arts Audiences aims to help cultural organisations improve their marketing capacity and increase audience numbers and frequency of attendance inIreland.

http://artsaudiences.ie/