Maximising the benefit from Public Relations and on a limited budget Colm Croffy, AOIFE Executive Director

• The Press/ Communications Officer
• The Press Strategy
• The Media – what they want
• Photography – the hidden value
• Press Releases
• Radio Interview Techniques  

Tea and Coffee Break

Selling Your Festivals Sponsorship in A flat Economy – Sylvia Allen, Allen Consulting New Jersey

• Who is buying
• How do you change your approach
• What are the trends
• Statistics that prove you should sponsor in this economy
• Developing sponsorship offers that people will buy

Lunch

Marketing with PRINT Colm Croffy AOIFE Executive Director

Flyers, Brochures, Programmes, Posters, Tickets Design and Distribution pointers 

Social Media – a quick catch up guide Claire Heskin, AOIFE Network Development Officer

Using your website to attract and retain festival goers
Email marketing and effective use of e-zines

Pricing your Sponsorship Deals

Creative ideas in use during the current festival and event season. Sylvia Allen

• What is your sponsorship worth
• How do you price your sponsorship to deliver an ROI 2:1
• Developing the sponsorship matrix

4.45

Working with Third Level Students – Practical Pointers – how to find them and motivate them ... Colm Croffy

Workshop Ends